Hospitality Advisory Services

At APEX, we know hospitality is about more than service—it’s about standing out. We work with hotels, resorts, and experience-driven brands to sharpen their edge and turn standout properties into market leaders.

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100%

Client Return Rate

96%

Customer Satisfaction

Hospitality Consultants Don’t Just Advise—They Drive Results.

We take your growth seriously—because in hospitality, there’s no room for coasting. Our work drives real, measurable impact. Here’s the data to prove it.

01

Operations & HR

Winning in the hotel game takes more than great service—it takes tight ops and solid HR. We dig into your SOPs, service delivery, and team dynamics to overhaul what’s holding you back and fuel real growth.

02

Sales & Marketing

We bring a full-stack approach to hotel advisory—research, positioning, PR, promotions, e-commerce, and more. With deep industry ties and sharp marketing partners, we help you break through the noise and build real differentiation in a crowded hospitality market.

03

Finance & Revenue Management

Even luxury properties need a sharp eye on revenue and risk. Our hospitality consulting covers financial strategy too—from cash flow to risk management—so you know exactly where you stand and how to improve.

Who Gets the Most Out of Working with Us?

(Hint: It’s Not Just the Big Players.)

Hotels & Resorts

From contract negotiations to investment strategy and ownership questions, we help hotel operators handle the business side of hospitality with clarity and control.

Branded & Managed Residences

As part of our managed residence services, we help you navigate franchisor contracts, assess your ops, and evaluate staff—so every part of your operation runs tighter and performs stronger.

Serviced Apartments

We help you evaluate the market so you can get the most out of your apartment asset—no guesswork, just sharp analysis and smart moves.

We've Been There

We know what it takes to run a hospitality business—because we’ve been there, across 140+ industries and countless hotel operations. At APEX, we bring that real-world insight to help you cut waste, boost performance, and drive impact where it counts: your bottom line.

About APEX

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The APEX Impact

Faith First

We work to trust and honor God in everything we do. We believe that by following our moral compass and working to do right by our clients, success for all is surely to follow.

Pursue Excellence

Everyday we work to meet or exceed customer expectations, all while staying active and looking for ways to continuously improve. No resting on our laurels, a new day means a new way to better ourselves, our business and our work.

Servant Leadership

We strive to lead with grace and humility while always honoring the rules, respecting all involved parties and working to meet high expectations.

Communication

We value clear, concise and consistent communication above all else. Our goal is to speak intentionally with honesty and transparency. No round-arounds, no excuses.

Meet Our Team

Nelson Quinnell

Founder & Fractional Operations Leader

Nelson worked his way up through the corporate ranks and has built a successful 16+ year career focused on implementing best practices and driving operational excellence. His expertise spans manufacturing efficiencies, equipment reliability, QHSE program development and management, and fostering elevated workplace cultures. With a strong operations acumen and a natural ability to motivate others, Nelson has led impactful culture transformations, delivered measurable process improvements, enhanced P&L performance, and executed lean and Six Sigma initiatives. Widely regarded as an expert in operations and project management, Nelson brings a multifaceted background across industries including Aerospace, Specialty-Metal Production, Oil and Gas, Mining, Water Treatment, and Construction. His favorite part of the job? Inspiring people. Few things are more rewarding to him than witnessing a culture transformation where employees are energized, engaged, and genuinely happy to come to work.

Why APEX Works When Others Don’t

What sets APEX apart in hospitality consulting? We bring hands-on business experience, deep industry insight, and a relentless focus on execution. Whether you run a boutique hotel, a luxury resort, or a multi-property operation, we help you tighten operations, boost revenue, and lead your market. Our team doesn’t just advise from the sidelines—we dig in, find the gaps, and help you fix what’s holding you back. The result? Smarter strategy, stronger teams, and a bottom line that actually moves.