Growing Customer Base and Brand

Success Story

When a local Colorado bakery approached APEX Operations Group, they were struggling to reach new customers and make their presence known in a competitive market.

Despite their exceptional products and loyal regulars, they lacked effective marketing and consistent branding. We partnered with them to develop and launch a strategic marketing campaign, improve their social media presence, create clearer in-store branding, and refine their customer experience to encourage repeat visits and referrals.

As a result, they saw significant growth in foot traffic and online orders, expanded their customer base well beyond their neighborhood, and solidified their reputation as a local favorite.

This is the APEX Operations Group difference: real partnership, practical strategies, and a clear path to sustainable growth.

The APEX Impact

Faith First

We work to trust and honor God in everything we do. We believe that by following our moral compass and working to do right by our clients, success for all is surely to follow.

Pursue Excellence

Everyday we work to meet or exceed customer expectations, all while staying active and looking for ways to continuously improve. No resting on our laurels, a new day means a new way to better ourselves, our business and our work.

Servant Leadership

We strive to lead with grace and humility while always honoring the rules, respecting all involved parties and working to meet high expectations.

Communication

We value clear, concise and consistent communication above all else. Our goal is to speak intentionally with honesty and transparency. No round-arounds, no excuses.

Meet Our Team

Nelson Quinnell

Founder & Fractional Operations Leader

Nelson worked his way up through the corporate ranks and has built a successful 16+ year career focused on implementing best practices and driving operational excellence. His expertise spans manufacturing efficiencies, equipment reliability, QHSE program development and management, and fostering elevated workplace cultures. With a strong operations acumen and a natural ability to motivate others, Nelson has led impactful culture transformations, delivered measurable process improvements, enhanced P&L performance, and executed lean and Six Sigma initiatives. Widely regarded as an expert in operations and project management, Nelson brings a multifaceted background across industries including Aerospace, Specialty-Metal Production, Oil and Gas, Mining, Water Treatment, and Construction. His favorite part of the job? Inspiring people. Few things are more rewarding to him than witnessing a culture transformation where employees are energized, engaged, and genuinely happy to come to work.

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